We have all seen movies that portrayed the 21st century big and shiny, with jet-packs and floating cars. Yet here we are in 2012 and all we have so far this century are smartphones in our hand and tablets in our purse.
Google is finally stepping up their game, announcing their new sci-fi looking glasses – the Google Heads-Up Display glasses. According to Google, the glasses may be released by Continue reading
In today’s market, media is growing and updating every day – and the Web is a fast paced medium. Because of constant updates, some people are getting left in the dark and slowly fumbling their way through the internet. By not having the browser (Internet Explorer, Firefox, Safari, etc) on your computer up to date, you will be missing new features that the most current browsers provide to improve user experience. Continue reading
Will Schmierer, our lead designer/developer ninja, recently attended a Wordcamp in Miami to hone his mad WordPress skills and make the WordPress sites we build for our clients even better! To see some of what he experienced at Wordcamp Miami, visit WordPress.tv or Wordcamp Miami.
From the March 3rd, 2012 edition of the VA Gazette.
On February 27th, LinkedIn announced a new feature: a “Follow” button to allow members to click and follow companies, like Twitter and Facebook members can now do, and learn about new career opportunities, company news, or industry trends.
If you don’t yet use LinkedIn, we highly recommend that you do. It’s free to join and easy to set up a profile, and you can add a “Follow” button on your own company website @ LinkedIn Developer website. But if you need help with either, you can always call or email us! We’ll be happy to get you started!
Here’s a quick video from LinkedIn on how to find and follow companies on LinkedIn: Continue reading
If you haven’t heard of Google’s Panda, you might want to start paying attention – it has caused some publishers to seriously think about how to produce better material for websites. Panda is a filter that lets Google sift out the content of websites they suspect lacks important substance. Panda is called an “update” because the filter runs periodically.
In layman’s terms, each time Panda runs, all the content Google knows about is re-sifted. Improved content escapes the filter, and poor content gets caught again, and the page it is on never makes it to a search engine results page.
Panda 1.0 was released in February 2011 and targeted sites that copied content from other sites. The newest Panda update, version 3.3, is now effective. Continue reading
How connected are you? Of course you may have plenty of Facebook friends and Twitter tweeters in your network, but how far do you, yourself, expand? We all have that friend who knows just about everyone, and can help you with anything; if they can’t, they know someone who can. This person is a connector. These connectors are people who have a genuine love for meeting new people and making new friends. Malcom Gladwell, author of The Tipping Point, defines them “as having an ability to span many different worlds, subcultures and niches.” Connecting is not the same thing as networking – connectors have traits such as “energy, insatiable curiosity and a willingness to take chances.” Continue reading
There are many things that contribute to a business’s success, like a good, easy to use website, good use of social media, pricing, and customer reviews. Then there are factors that will turn your customers away from you – like bad communication. The quality and response time of a phone call or e-mail is extremely vital. Be sure you are set up for all ways of contact (i.e. phone, e-mail, Facebook, contact form, etc). If you or an employee cannot promptly answer a question – or answer the phone, for that matter – that potential customer is now your competitor’s customer. People need answers fast and if you can’t provide them, rest assured that another business can, and will. If you get asked the same types of questions frequently, it would be a good idea to create an FAQ on your website – and make it obvious! Continue reading
Having multiple domains for websites can be really bad. If you have various domains with websites or “micro-sites” that promote your business, offerings or services the same way (AKA “duplicate content”), you are confusing your customer or potential customer, and sabotaging your search engine ranking.
Search engines decide and choose original content that displays more relevancy to a given search query. So, don’t copy or clone your content from other sources.
Now, that’s not to say having multiple domains is altogether bad–it depends on how you use them: Continue reading
This past year was a busy year for SCP! Here’s just some of our 2011 work:
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