Does SEO = Spam?

Not according to Google!  Recently, Google’s own Matt Cutts announced that Google does not consider “good” SEO (Search Engine Optimization) Spam, calling it “enormously useful” in helping websites get found and ranked higher in Google.

However, not all SEO is equal.  SEO’s employing “black hat” techniques in an effort to increase a website’s rankings do more harm than good, and can result in a website getting kicked out or buried on Google and other search engines.  Here’s Matt, in his own words:

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