Think about it. When was the last time you picked up the Yellow Pages to ﬁnd something?
With the technology of today, people can ﬁnd any place or anything they want or need, from their smartphones, GPS units or computers, 24/7. A website is absolutely essential for your business to survive and thrive in this new era.
But, having a website does not ensure it will appear on the ﬁrst page of search engine searches, nor automatically generate new leads or customers for your business. However, there is a set of processes that can help with both, and indeed make you appear like one of the “Big Fishes” in your particular “Pond”.
We call that process Website Optimization.