Social Media is important to the success of your business. Are you using it to your advantage?
When I connect with someone on LinkedIn, I send that person a message to let him or her know I would like to meet them, either at their place of business or mine. For me, LinkedIn is not just about making connections; it is about REAL networking. By actually meeting my new connection, we may be able to do business with each other, or know another business that could use our help. But the most important thing is that we get to know each other and can make honest recommendations and endorsements.
Also, when you make a post (AKA “micro-blog”) to either your LinkedIn or Facebook page, use the 60-30-10 plan: 60% of what you post is for entertainment, such as a cartoon or funny quote you’ve found (or, even better, come up with yourself!), 30% is soft sell, such as new products or events you are involved in, and 10% is about selling you or your product. And of course, anything you post should be relevant to your business.
I hope you find this helpful, and I invite your comments.