Smellycat Productions Blog

It’s important to use your keywords in the titles and descriptions of your website’s images. This is called “alt text”, and search engines “see” this as well.

Keywords are also important to have in your content throughout your website–not just on the home page.

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The Saints won the Super Bowl.  Gotta love it!

In our last post, DIY Website Optimization, Step 1, we discussed what keywords are and how to determine the best ones for your website.  In this post, we will discuss what to do with them.

We’ll start with “On-page SEO”, or the on-page optimization of each page of your website.  This will help you determine how well you are using keywords in the Metadata of your web pages.  Although Metadata is just one piece of the puzzle to get better rankings on search engines, it is an important one.

Meta-tags are some of the first things search engines “see” on web pages.  They include its page title, description and keywords.  It is absolutely necessary to include all of these in the code of each web page.

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For those of you that do not know what DIY is it means “Do It Yourself”.  Welcome to Step 1 of optimizing your website yourself.

What is Website Optimization?

Website Optimization, also called Search Engine Optimization or SEO, is the process of improving the volume or quality of traffic to a website from search engines.  It is a process that pushes your website into the top rank positions of search engines. It is an essential and critical process that gets your website found on the Internet.

Despite what others might have told you, or what you may believe, Website Optimization is not some mysterious process that only a gifted few can do for you–if you pay them lots of money.  You can actually do this process yourself with a little direction, patience and, most of all, time. The process consists of keywords, content, back links building, and using blogs and social media.

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Today, 9 out of 10 people use the Internet to find a service or product.

Think about it. When was the last time you picked up the Yellow Pages to find something?

With the technology of today, people can find any place or anything they want or need, from their smartphones, GPS units or computers, 24/7. A website is absolutely essential for your business to survive and thrive in this new era.

But, having a website does not ensure it will appear on the first page of search engine searches, nor automatically generate new leads or customers for your business. However, there is a set of processes that can help with both, and indeed make you appear like one of the “Big Fishes” in your particular “Pond”.

We call that process Website Optimization.