Are Multiple Domains BAD for SEO? 
Having multiple domains for websites can be really bad. If you have various domains with websites or “micro-sites” that promote your business, offerings or services the same way (AKA “duplicate content”), you are confusing your customer or potential customer, and sabotaging your search engine ranking.
Search engines decide and choose original content that displays more relevancy to a given search query. So, don’t copy or clone your content from other sources.
Now, that’s not to say having multiple domains is altogether bad–it depends on how you use them: Continue reading
Smellycat Production’s 2011 Projects
This past year was a busy year for SCP! Here’s just some of our 2011 work:
- College of William and Mary Flat Hat News (in development)
- Atlantic HVAC Service
- Bedcrafters by Michelle
- CJ Jones Inc.
- CX Analytics Continue reading
Build Your Own Website Bootcamp
Build and publish your own CMS (content management system) 3-page website, with our help, in one day in our studio!
The “Build Your Own Website Bootcamp” is perfect for organizations and small businesses just starting out, or others who’ve been wanting a simple website they can manage themselves, but can’t afford a custom site at this time.
In the bootcamp, we’ll help you build your website, and teach you how to add more pages, images and everything else you’ll need to know to manage and optimize it yourself.
Since this is something new we’re trying out, we’re only taking a few applicants for this first bootcamp, to be held sometime at the end of January or early February. If interested, click here, and we’ll send you more details.
Cost – $500.00.
SEO Tips for Small Business
SEO (Search Engine Optimization), the process that allows others to find you on the Internet, is easy to learn, but takes time to properly implement. Here are a few tips:
- Learn what keywords others are using to search with Google’s free keyword tool. Enter words and phrases in the keyword tool that you would use if you were searching for your product or service yourself, and see what Google suggests. If you do business primarily in the US, filter their keyword suggestions by “Local Monthly Searches”.
- Create original content, using your best keywords. Don’t copy and paste from someone else’s website, as search engines penalize websites that do this.
- Use relevant keywords in all anchor text–the visible, clickable text in a hyperlink, such as this link to Smellycat Productions, a web design, video production company in Williamsburg VA.
- Give visitors the opportunity to Continue reading
Google Launches New Google Analytics
Google recently launched their newest version of Google Analytics. This latest version offers better functionality, information and report performance such as:
- A completely redesigned, faster interface (read more).
- Multiple dashboards—build multiple custom dashboards to aggregate different statistics on their own page (read more).
- Event Goals! Track your PDF downloads as goals with events, or configure two minutes play time on a video as a goal. Read Kayden’s great blog post on this feature.
Google+ Now “Open For Business”
Rolled out last week Google+ Pages finally brings the social network to the business world, allowing companies of all sizes to post updates about themselves and their products or services. People who follow a Google+ Page can comment on or share the company’s posts, creating running conversation threads. Businesses can also set up hangouts where they can chat directly with potential customers (source: cnet.com).
To help you set up your own Google+ Page for your business or organization, Google has created this handy guide.
To illustrate how Google+ Pages can be used to help small businesses, Google produced this lovely video: Continue reading
Does SEO = Spam?
Not according to Google! Recently, Google’s own Matt Cutts announced that Google does not consider “good” SEO (Search Engine Optimization) Spam, calling it “enormously useful” in helping websites get found and ranked higher in Google.
However, not all SEO is equal. SEO’s employing “black hat” techniques in an effort to increase a website’s rankings do more harm than good, and can result in a website getting kicked out or buried on Google and other search engines. Continue reading
Monitor Your Social Media in 10 Minutes A Day
With public usage of social media increasing daily, it’s important for businesses to monitor their own social media and keep it updated to maintain their success and search engine ranking.
You don’t need a team to monitor your social media; it’s possible for just one person to do it in 10 minutes (or less!) a day. So, grab a cup of coffee or your favorite energy drink and get your day started with these five easy steps to successful Social Media monitoring:
1) Check Twitter for chatter about your company (2 minutes). Use tools like TweetDeck or Twitter Search to monitor and join conversations about your company or brand in real-time.
Using Social Media to Grow Your Business
Social media has grown in recent years and shows no sign of slowing down! Right now, there are over 750 million users on Facebook alone!
You can use social media to attract followers and customers in many ways. Here are just a few: Continue reading
Is Your Site Not Ranking? Did it Make Panda Sick?
Your website isn’t some old rotten medicine a decade or more old, is it? Come on now! Would expired (probably poisonous) medicine heal you or make you sick?
Millions of website designers and SEO’s like us are making an effort to update and fix old websites to attract visitors and encourage them to come back and visit a healthy, friendly website–that won’t make Panda sick!
According to Search Engine Watch, if you think your site HAS made Panda sick (i.e., your ranking has suddenly dropped or you believe it might have been removed from Google’s index), check for the following: Continue reading
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