Does SEO = Spam? 
Not according to Google! Recently, Google’s own Matt Cutts announced that Google does not consider “good” SEO (Search Engine Optimization) Spam, calling it “enormously useful” in helping websites get found and ranked higher in Google.
However, not all SEO is equal. SEO’s employing “black hat” techniques in an effort to increase a website’s rankings do more harm than good, and can result in a website getting kicked out or buried on Google and other search engines. Continue reading
Using Social Media to Grow Your Business
Social media has grown in recent years and shows no sign of slowing down! Right now, there are over 750 million users on Facebook alone!
You can use social media to attract followers and customers in many ways. Here are just a few: Continue reading
Can You Boost Your Search Engine Optimization Through YouTube?
Absolutely! Many companies boost their search engine rankings with their own YouTube channels–after all, Google owns YouTube, and is returning YouTube videos in relevant searches.
By creating and optimizing your own YouTube channel, it allows your brand name to appear in natural searches for keywords that can associate directly to your company.
Now, how do you start? There are FOUR Steps: Continue reading
Losing Traffic? YOU need to optimize!
So–you’re losing website traffic and $$, or can’t figure out how to get your website above your competition’s website in Google.
You need to get optimized ASAP!
Search Engine Optimization, or SEO is the process of increasing the amount and quality of traffic to a website by obtaining a high-ranking placement in the organic search engine results page (SERP) of a search engine. The higher the site ranks in the search engine, the more chance it has of being found by visitors. Most people don’t go through pages and pages of SERPs (search engine results pages) to find a website if they can find what they need on the first page , hence the best organically optimized web pages are those found on the first page of a SERP. Continue reading
Google Unveils Its New Local Results Search
If you haven’t yet claimed your Google Places Map listing, you better do it quick.
What’s new:
Now, whenever you “Google” a type of business, say, “web design in Williamsburg VA”, the Local Business Results appear at the top, center, and can completely take up the page.
They’ve moved their Google Places Map to the right and, as you scroll the page, the map floats to the top and hides their income-producing Adwords ads (we’ll see how long that lasts!).
Calling All “Uber” Multitaskers!
LaPraya McCoy, a reporter with the Daily Press, one of the large newspapers serving Virginia Beach-Norfolk-Newport News, VA-NC MSA, has contacted us for help with an article she is writing. Here is the email she sent us:
“Hi, I hope all is well. I am currently working on a story about why people multitask and what experts say about multitasking. Do you have any friends who say will have Facebook up, check e-mails, talk on the phone and watch TV all at once? Do you know anyone who you consider a heavy “multitasker,” if so, please let me know asap. E-mail laprayam@yahoo.com with the contact info (phone number, e-mail address, etc.)…. Thanks!”
How about it–any “uber” mutlitaskers out there?
DIY Website Optimization Step 6 – Blogs and Social Media
Blog, become a “social butterfly”, convert visitors to leads and improve your search engine ranking.
Google LOVES blogs, because their content is always changing. A blog can really push your website higher in the rankings, but only if it’s part of your website, like ours is, as opposed to using a third party like Wordpress.com to host it.
Smellycat Blogging Workshop in the News!
In case you might have missed it, the Daily Press ran a great article on our blogging workshops in their 8/29 Sunday edition that included a few nice shout-outs for some of our clients!
“My Webmaster takes care of me” (NOT!)
Over the last few months I have been asking business owners why they have a website and have been amazed by their answers.
The number one answer I get is, “because I need one”.
When I ask how they are measuring the numbers and types of visitors coming to their website, they have no idea what I am talking about.
When I ask them if they would like to have their website optimized so they will maintain (or get to) the first page position of a search, they invariably answer “My webmaster (or whoever) takes care of that”.
Oh really? Not from what I’ve seen. Almost every small (and large) business website I see is poorly, if at all, optimized.
Business Blogging for Beginners Workshop
Bring a laptop to this hands-on workshop and create a FREE Wordpress blog for yourself, as well as learn what a blog is and why you should blog, how the Wordpress CMS (Content Management System) works, how to create posts and add static images and links, and how to moderate comments.
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