Google Launches New Google Analytics 
Google recently launched their newest version of Google Analytics. This latest version offers better functionality, information and report performance such as:
- A completely redesigned, faster interface (read more).
- Multiple dashboards—build multiple custom dashboards to aggregate different statistics on their own page (read more).
- Event Goals! Track your PDF downloads as goals with events, or configure two minutes play time on a video as a goal. Read Kayden’s great blog post on this feature.
Losing Traffic? YOU need to optimize!
So–you’re losing website traffic and $$, or can’t figure out how to get your website above your competition’s website in Google.
You need to get optimized ASAP!
Search Engine Optimization, or SEO is the process of increasing the amount and quality of traffic to a website by obtaining a high-ranking placement in the organic search engine results page (SERP) of a search engine. The higher the site ranks in the search engine, the more chance it has of being found by visitors. Most people don’t go through pages and pages of SERPs (search engine results pages) to find a website if they can find what they need on the first page , hence the best organically optimized web pages are those found on the first page of a SERP. Continue reading
It’s a wrap!
SEO tips of the month
What’s your website grade?
For those of you who would like to know how your website is performing, and what steps you can take to improve its performance and search engine ranking, go to websitegrader.com, a free website analysis tool, enter your website address, and click “Generate Report”. The cool thing about this site, is you can also check out your competitions’ websites and see how they rank.
Google Places–location, location, location!
DIY Website Optimization Step 6 – Blogs and Social Media
Blog, become a “social butterfly”, convert visitors to leads and improve your search engine ranking.
Google LOVES blogs, because their content is always changing. A blog can really push your website higher in the rankings, but only if it’s part of your website, like ours is, as opposed to using a third party like Wordpress.com to host it.
Smellycat Blogging Workshop in the News!
In case you might have missed it, the Daily Press ran a great article on our blogging workshops in their 8/29 Sunday edition that included a few nice shout-outs for some of our clients!
DIY Website Optimization, Step 5 – Inbound Links and Directories
This is where you, yourself, with a little time an a lot of patience, can really help improve your website ranking by taking advantage of free listings in online directories, and links to your website from other websites. The best and fastest way to build inbound links is to take advantage of free basic listings in online business directories.
DIY Website Optimization, Step 4 – Domain Age and 301 Redirect
When is your domain name due to expire? The search engines–especially Google, rank websites with domain names that are registered for 5 years or longer higher than those registered for just one year. Why? If you only register it for a year at time, the search engines think that you might be just a temporary or even a “fly-by-night” business.
DIY Website Optimization, Step 3 – Alt Text and Content
It’s important to use your keywords in the titles and descriptions of your website’s images. This is called “alt text”, and search engines “see” this as well.
Keywords are also important to have in your content throughout your website–not just on the home page.
DIY Website Optimization, Step 2 – Keywords in Metadata and Content
The Saints won the Super Bowl. Gotta love it!
In our last post, DIY Website Optimization, Step 1, we discussed what keywords are and how to determine the best ones for your website. In this post, we will discuss what to do with them.
We’ll start with “On-page SEO”, or the on-page optimization of each page of your website. This will help you determine how well you are using keywords in the Metadata of your web pages. Although Metadata is just one piece of the puzzle to get better rankings on search engines, it is an important one.
Meta-tags are some of the first things search engines “see” on web pages. They include its page title, description and keywords. It is absolutely necessary to include all of these in the code of each web page.
DIY Website Optimization, Step 1
For those of you that do not know what DIY is it means “Do It Yourself”. Welcome to Step 1 of optimizing your website yourself.
What is Website Optimization?
Website Optimization, also called Search Engine Optimization or SEO, is the process of improving the volume or quality of traffic to a website from search engines. It is a process that pushes your website into the top rank positions of search engines. It is an essential and critical process that gets your website found on the Internet.
Despite what others might have told you, or what you may believe, Website Optimization is not some mysterious process that only a gifted few can do for you–if you pay them lots of money. You can actually do this process yourself with a little direction, patience and, most of all, time. The process consists of keywords, content, back links building, and using blogs and social media.
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