Online Reputation Management 
Here’s a great article on how to manage your on line reputation: manageyourbuzz.com/reputation-management. Of course, they’re trying to sell you a service/subscription (aren’t they all?), but still great info on managing your brand on the Internet. Tip: Some of the links in this article take you to a page where you must subscribe to their newsletter–which is a good newsletter, but you can easily “google” (search the Internet) and find the same info for FREE.
DIY Website Optimization, Step 5 – Inbound Links and Directories
This is where you, yourself, with a little time an a lot of patience, can really help improve your website ranking by taking advantage of free listings in online directories, and links to your website from other websites. The best and fastest way to build inbound links is to take advantage of free basic listings in online business directories.
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